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Interesting Reads

ECONOMICS BOOKS:

  • The travel of a T-Shirt in the Global Economy: An Economist Examines the Market, Power and Politics of World Trade by Pietra Rivoli
  • The World is Flat 3.0: A brief History of the Twenty-first Century by Thomas L. Friedman
  • The End of Poverty: Economic Possibilities for our Time by Jeffrey Sachs

FINANCE BOOKS:

  • Blue Blood and Mutiny: The Fight for the Soul of Morgan Stanley by Patricia Beard.
  • When Markets Collide: Investment Strategies for the Age of Global Economic Change by Mohamed El-Erain
  • Damn, it Feels Good to Be a Banker: And Other Baller Things You Only Get to Say If You Work Om wall Street by Leveraged Sellout

LEADERSHIP BOOKS:

  • A Whole New Mind: Why Right-Brainers will Rule the Future by Daniel h. Pink
  • The 7 Habits of Highly Effective People by Stephen R. Covey
  • Execution: The Discipline of Getting things done by Lary Bossidey

BEHAVIORAL BOOKS:

  • Fooled by Randomness: The Hidden role of chance in Life and in the Markets by Nassim Nicholas Taleb
  • Why we Buy: The Science of Shopping- Global consumer and beyond by Paco Under Hill
  • Predictably Irrational: The Hidden Forces that Shape our Decisions by Dan Ariely

DESIGN THINKING BOOKS:

  • The Design of Business: Why design thinking is the next Competitive Advantage by Roger L. Martin
  • Change by Design: How Design Thinking Transforms Organizations & Inspires Innovation by Tim Brown
  • Design Thinking by Peter G. Rowe

INTERNATIONAL RELATIONS & POLICY BOOKS:

  • Confessions of an Economic Hit Man by John Perkins
  • Creating a World without Poverty: Social Business and the Future of Capitalism by Muhammad Yunus
  • The future at the bottom of the Pyramid: Eradicating Poverty through Profits by C. K. Prahlad

IT & OPERATIONS BOOKS:

  • Black Swan: The Impact of the highly Improbable by Nassim Nicholas Taleb
  • The Goal: A Process of Ongoing Improvement by Eliyabm M. Goldratt & Jeff Cox
  • Inside XML by Steve Holzner

MARKETING BOOKS:

  • Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant by W. Chankim & Renee Manbogne
  • Marketing in the Moment: The Practical Guide to using Web Marketing to reach your Customers First by Michael Tasner
  • The Tipping Point: How Little Things can make a Big Difference by Malcolm Gladwell

MANGAGEMENT BOOKS:

  • Executive Presence: The Art of Commanding Respect Like a CEO by Harrison Monarth
  • The 18 Immitable Laws of Corporate Reputation, Creating, Protecting & Repairing your Most Valuable Asset by Ronald J. Alsop & Ron Alsop
  • Reputation Management: The key to Successful Public Relations & Corporate Communication by John Doorley & Helio Fred Garcia

HUMAN RESOURCE MANAGEMENT:

  • Managing the Global Workforce by Paula Caliqiuri, David Lepak & Jaime Bonache
  • The HR Scorecard: Linking People, Strategy & performance by Brian E. Becker & Mark A. Huselid
  • The New HR Analytics: Predicting the Economic Value of Your Company’s Human Capital by Dr. Jac. Fitz-enz

COMMUNICATION BOOKS:

  • Messages: The Communication Skills Book by Matthew Mckay & Martha Davis
  • 101 Ways to Improve your Communication Skills by Jo Con Drill
  • The Managers Style Book: Communication Skill to Improve your Performance by Morris R. Bogard

ADVERTISING BOOKS:

  • Hey, Whipple, Squeeze This: A Guide to Creating Great Ads by Luke Sullinan
  • Ogilvy on Advertising by David Ogilvy
  • Hitting the Sweet Spot: How Consumer Insights can Inspire Better Marketing & Advertisement by Lisa Fortini Campbell

BOOKS LIST THAT GIVES A TASTE OF INDIA:

  • Midnight’s Children by Salman Rushdie
  • The God of Small Things by Arundhati Roy
  • The Interpreter of Maladies by Jhumpa Lahiri
  • Discover the Diamond in you by Arindam Chaudhari
  • Becoming Indian: The Unfinished Revolution of Culture & Identity by Pavan. K. Varma
  • Malgudi days by R. K. Narayan

FEW OTHER INTERESTING BOOKS:

  • Yes We Did! An Inside Look at How Social Media Built Obama Brand by Rahaf Harfroush
  • Who Moved My Cheese? An Amazing way to Deal with Change in Your Work & in Your Life by Spencer Johnson
  • Long Walk to Freedom: The Autobiography of Nelson Mandela by Nelson Mandela

SMU Notices:

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