Pioneer in Global Leadership---an Indian Perspective

John F. Kennedy once said, "It is time for a new generation of leadership to cope with new problems and new opportunities. For, there is a new world to be won."

So what really determines leadership? Does the position or office determine the leader or is it the capacity to lead? Just because a person holds a certain position in a company or in government does not necessarily mean they can be a leader. They are expected to be able to lead, but what truly makes a person a leader?

Leadership Redefined… 

In today's leaner, flatter organizations, leadership isn't limited to people in the executive suites or corporate boardrooms. Leadership, today is not just limited to the higher echelons but needs to be incorporated at every rung of the organization. In the international marketplace, economic leadership of the clichéd third world countries is slowly catapulting them to the higher strata of global business. 

Today market trends are constantly mutable and countries are ever wrestling for power, forever striving to grab their fair share of recognition. As a noted trend, the recent past has witnessed a spurt of smaller and evolving countries like China, India, Russia and Brazil trying to raise their heads and make a mark in the international business scenario, much to the chagrin of the big boys like America, UK, France and Germany, who would much rather they remained in the umbra.

“The idea of working for a Chinese or Indian firm is still so new that it does cause alarm,” said Phillip L. Swagel, a resident scholar at the American Enterprise Institute in Washington. 

One Step Up… 

The most talked about Mittal-Arcelor deal has given an added impetus to the growing powers of these evolving countries vis a vis the existing ‘super economies’.  Indian industry bodies have said they are proud of LN Mittal’s leadership, which has set a new benchmark in a globalising world and raised the banner of the power of Indian business. 

The ink has dried on the Mittal-Arcelor deal and is the latest sign that shareholder activism is reaching into the once-staid boardrooms of Europe. The agreement to pair with Mittal, caps a wrenching turnaround for Arcelor's board and its management, who once dismissed the idea of a merger with a "company of Indians" but were forced to backtrack after shareholders threatened to revolt.  

It has also silenced politicians in Europe who once criticized Mittal, raising hope that protectionist barriers may be softening in Europe.

Management…Indian Style

At an age when chutneys and curries have found shelf space with baked beans in the international market, Mittal incorporated a very basic Indian feature ingrained in most of us--- of judiciously harnessing our resources. So, where major Indian corporates were infusing Western style management techniques, by way of technology and manpower, Mittal swam against the tide. He used the truly Indian value of parsimony and downsized his plants, cutting down on ‘extras’ and thus imbibed a ‘no frills’ kind of efficacy.  

Business leaders have watched the Arcelor deal closely and apprehensively as the graph of ascendancy to power has clearly shifted to countries like India. But a new formula of ‘trim’ management spearheaded by Mittal, is sure to become the international business mantra in years to come. Culture plays a very important role in management development. Mittal’s trademark style of cost effective economical management has given the international business scenario a different flavour.

The Deal… 

After a stiff resistance, Arcelor agreed to a merger valued at 26.8 billion euros, or about $33.53 billion, with a rival, Mittal Steel, creating a new steel giant.The deal would combine Arcelor — a symbol of successful, pan-European outlook, with operations that span Belgium, France, Luxembourg and Spain — with a fast-growing conglomerate founded by the India-born Lakshmi Mittal. 

The Mittal bid may give rise to a new image of India, and of emerging markets more generally, as a profound and sophisticated threat to the ‘big brothers’. European concerns partly reflect the unknowns of how Mittal Steel will apply its low-cost model to Arcelor's plants. Steel industry analysts say that Mittal Steel is far leaner than Arcelor and is likely to trim, but Mittal has denied that there will be any plant closings or layoffs.

Europe is also wary of the eminence of business models invented outside the West - whose inventors claim that they can operate Western companies better than Westerners do. In interviews, several India-based expatriate workers for European multinationals all argued that it was this deeper, high-end threat that worried Europe.

L.N. Mittal – The Iconic History

The Sultan of Steel is signing a deal for yet another steel plant in Orissa, a turnaround move at a time when India was gearing up to his project in Jharkhand, thirty years after he left the country for Indonesia in the mid 1970’s. His career kick-started after his phenomenal role in the revamp of the family steel plant which was by then in a sordid state of disrepair.

To prove that this was no fluke, Mittal acquired a 1.3 million tonne, Iscot Steel plant in Trinidad & Tobago, which was losing $1,00,000 a day. A year later, the Mittal ‘Midas touch’ proved lucrative for the sagging company and it started yielding profits.

L N Mittal had finally arrived in life! In the year 1994, he went on to disassociate himself from his family and formed Mittal Steel. It is the world's largest steel producer at 70 million tonnes a year; almost double the world's second largest producer - Arcelor.

An Astute Player

The Arcelor deal must be viewed as a symbol of globalisation rather than a symbol of Europeanisation. An innate, scrupulous Indian mindset and an astute style of maneuvering have made LN Mittal grow from strength to strength. In the year 2001, he shuffled his cards with a keen insight of a veteran player. As a quick follow-up to his bid for a Romanian mill, he donated 1,25,000 pounds to Tony Blair’s Labour Party. This resulted to Blair communicating to the Romanian Prime Minister in clear terms that his country’s entry to the European Union would be sped up if he conceded to Mittal’s desire. The rest, as anyone can guess, worked out to Mittal’s benefit.  

An Ascending Graph…

The much talked about merger with Arcelor translates into the good news that a globalising India Inc is not doing too badly in acquiring European companies. India's pharma giant Dr Reddy's Laboratories recently made one of the largest overseas acquisitions of a German drug maker Betapharm. Videocon earlier took over the picture tubes business of France's Thomson SA.

Equally successful with Euro acquisitions are leading companies like Ranbaxy, Reliance Industries and auto parts maker Bharat Forge. As global business rides an all time high, boundaries are fast dissolving.

and the end note...

The world is yet to watch this ‘desi’ formula unfold in the international game for economic power. But for now, Indians can rub their hands in glee, for a true blue Indian has glorified the Indian flavour of judicious cost cutting and garnished the sizzling hot dish of man management.