Courses and awards which provide training, skills, and exposure to particular trades and vocations, are increasingly becoming popular. The Indian economy now provides great opportunity and income options for people skilled in various areas like Media, Mass Communication, Fashion, Interiors, Retail Management, and other industries which require particular trade related skills. The Academy has made a concerted effort based upon research to introduce and conduct degrees and diplomas in streams which are topical, interesting, and provide excellent career opportunities.