We all have greeted our friends, family, colleague, acquaintances "Happy New Year!" and have been greeted in return, not just in the year 2007 but in 2006, 2005 and so on and so forth. The celebration of the New Year is the oldest of all holidays dating back to as early as 2000 BC, to the time of Babylonians. The tradition of making New Year's resolutions also dates back to the early Babylonians. Popular modern resolutions losing weight or quit smoking has evolved over the years from the early Babylonian's most popular resolution to return borrowed farm equipment.

‘New Year Resolutions’ or ‘Goal Setting’…whatever we choose to term it and whenever we make the resolutions or set the goals, this age-old tradition is actually the foundation for personal and business success. We have always lectured or have been lectured upon the efficacy of SMART Goals. It is time, however, to expand the meaning of SMART Goals. And, perhaps, one word per letter is no longer enough to define a useful acronym.

Let us stretch our imagination and re-look at the words that define successful goals in goal setting.

SMART Acronym Newly Defined For Goal Setting                                                                            For more…

Rural India buys 46% of soft drinks sold, 49% of motor cycles, 59% of cigarettes. 18 million TV sets are in rural India and of 2 million BSNL mobile connections, 50 % are in small towns/villages. 11% of rural women use lipstick. Do your need more figures to take stock of the opportunities in the hinterlands of India?

We present to you a learning opportunity to sensitize to the rural environment to ensure effective implementation of the strategies, in the framework of new paradigms that are emerging in Rura India. ‘Back to the Villages – Rural Marketing’ is the 3rd Knowledge Series module scheduled on February 24, 2007. Confirm your participation at the earliest with Ms Arpita Dutta. Contact at 033-24545484/5230 or +919331090340.